ONLINE ADVERTISING
Gazette Online connects you direct to Western Students
Three out of four Canadians own a smartphone
With over 390,000 unique visitors to The Gazette Online yearly, and over 122,000 monthly page views, you can be sure your message is seen by those who matter most to you — students, campus faculty and staff.
The Only Campus Newspaper at Western University
122,000
Unique Page Views
Per Month
*According to 2017-18 Google Analytics statstics
390,000
Unique Site Visitors
Per Year
*According to 2017-18 Google Analytics statstics
70% Of Visitors
18-35 Year Old
Demographics
*According to 2017-18 Google Analytics statstics
7% Increase
In Visitors Over
Previous Year
*According to 2017-18 Google Analytics statstics
Online Advertising Rates
Gazette Online Advertisements are priced by CPM (Cost Per Thousand) according to the following table. Ad visibility is fluid and changes based on current average views for the month. The duration of an ad depends on the number of impressions purchased and the location chosen. Most positions perform well regardless of their page location.
| Position | Size (pixels) |
Rate (+HST) |
|---|---|---|
| Desktop & Mobile: CPM |
||
| Impact |
970x150 | $10 CPM |
| Sidebar - Top |
300x250 | $10 CPM |
| Sidebar - Middle |
300x250 | $10 CPM |
| Sidebar - Bottom |
300x250 | $10 CPM |
| In-Story |
300x250 | $10 CPM |
| Desktop Only: CPM |
||
| Leaderboard |
728x90 | $10 CPM |
| Sticky - Sidebar |
300x600 | $10 CPM |
| Mobile Only: CPM |
||
| Leaderboard - Mobile |
320x100 | $10 CPM |
| Sticky - Anchor |
320x50 | $10 CPM |
Download the Gazette Online rate card PDF: Gazette Online Rate Card
CPM = Cost Per Thousand ad impressions.
CTR = Click Through Rate. How often an ad is clicked.
| Average site page views (2017-18 data) | ||
|---|---|---|
| WEEKLY | DAILY | |
| SCHOOL YEAR (September 1 – May 31) |
38,700 | 5,528 |
| SUMMER (June 1 – August 31) |
14,000 | 2,000 |
| FULL YEAR (January 1 – December 31) |
25,600 | 3,657 |
CPM Works For You!
CPM is guaranteed to deliver the selected number of impressions to reach your target audience. Because prices for a CPM campaign are fixed by volume, you have the flexibility to manage your ad budget with the knowledge that your ad will keep running until your ad has enough unique views.
Top Performing Ad Locations:
High CTR and Impressions
*According to 2017-18 Google AdSense Data
- In-Story: 300x250 (6)
- Sidebar - Top: 300x250 (3)
- Leaderboard: 728x90 (2)
- Sidebar - Middle: 300x250 (4)
- Sidebar - Bottom: 300x250 (5)
- Leaderboard - Mobile: 728x90 (2B)
What are the benefits of CPM?
Real views
CPM allows your ad to be seen through guaranteed impressions rather than a duration of time. You can reach a mass of people at a lower cost based on views, not time. Through CPM, you’re paying for a set amount of views on your ad and that means real people seeing your ad. Your ad will only count an impression when someone loads your ad.
Flexibility
CPM can accommodate any budget. Even smaller budget amounts can access the benefits of online advertising with guaranteed impressions for their ad.
Clicks
Some positions have lower impressions — but higher clicks. These positions have the added benefit of not only being seen throughout the website, but having bigger engagement with your target market. Clicks drive people to your site where they can interact and learn more about your brand.
Formatting your ad
Ads are sized in pixels (e.g: 300 pixels by 250 pixels). JPEG, PNG or GIF (animated or static) and HTML5 Responsive. RGB colour space, 72dpi resolution. Please keep ad sizes under 1Mb. Flash ads are not supported.
Choosing Your Ad Size And Location
Gazette Online Advertisements are sold by location and pixel size. Certain ad locations are visible on desktop only platforms, mobile only platforms or both formats.
 |
Desktop & Mobile SpaceImpactAbove all page content. Ad resizes to page width proportionally.
SidebarRight of body content (below on mobile).
BodyMiddle of all content in the article.
Desktop Only SpaceDesktop LeaderboardsAbove main content area.
StickyStays visible at the top of the screen when scrolling past and down the page.
Mobile Only SpaceMobile LeaderboardsAbove content area.
StickyStays visible at the bottom of the screen while scrolling through the page.
|
|---|---|
Desktop & Mobile SpaceImpactAbove all page content. Ad resizes to page width proportionally.
SidebarRight of all content (below on mobile).
BodyMiddle of all content in the article.
Desktop Only SpaceDesktop LeaderboardsAbove main content area. Swaps with Mobile Leaderboards at small screen sizes.
StickyStays visible at the top of the screen when scrolling past and down the page.
Mobile Only SpaceMobile LeaderboardsAbove main content area. Swaps with Desktop Leaderboards at large screen sizes.
StickyStays visible at the bottom of the screen while scrolling through the page.
|
Connect your brand to students at Western!
Off-Campus Advertisers
If you are an off-campus business or organization looking to advertise with The Gazette, please contact our advertising specialist.
Diana Watson
Office: 519-661-2111 x.89013
Cell: 226-268-7218
Email: dwatso4@uwo.ca
Gazette Advertising and Marketing Office
Room 263D
University Community Centre
Western University
London, ON, N6A 3K7
USC & Western Departments
If you are a Western department or organization looking to advertise with The Gazette, please contact our advertising department.
Ian Greaves
Office: 519-661-3579Email: adoffice@uwo.ca
Gazette Advertising is an accredited business with the Better Business Bureau since 1985.
The Western Gazette Student Newspaper is not affiliated with F-Media (Free Media)
Western News no longer produces a print publication. To advertise to staff, faculty and students alike, please click here.
Current Western statistics can be found here: Facts & Figures 2016-2017
