PRINT ADVERTISING
Directly in the hands of students, staff and faculty
If it matters to Western, it matters to us
The Gazette is Western University's official student newspaper. The Gazette is in a unique position to target London's ever-growing student population as well as the University's faculty and staff. Advertising with The Gazette offers a unique insight into the modern and ever-changing campus lifestyle.
The Only Campus Newspaper at Western University
4,000
Copies Printed
Each Issue
Printed Weekly
Tuesday,
12-Page Issues
Over 70
Pick-Up Points, Including
17 Off-Campus
Over 3,800
Faculty And Staff
On Campus
*According to Western University
| Off-Campus Commercial Retail Rates |
||
|---|---|---|
| Ad Size (All ads include colour) |
1 AD ($1.30 Line Rate) |
2+ ADS ($0.95 Line Rate) |
| Full Page |
$1430.00 |
$1045.00 (per ad) |
| 3/4 Page |
$1072.50 | $783.75 (per ad) |
| 1/2 Page |
$715.00 | $522.50 (per ad) |
| 1/4 Page (Hor & Vert) |
$364.00 | $266.00 (per ad) |
| 1/4 Page (Square) |
$362.70 | $265.05 (per ad) |
| 1/8 Page |
$182.00 | $133.00 (per ad) |
| 1/16 Page |
$91.00 | $66.50 (per ad) |
| 1/32 Page |
$45.50 | $33.25 (per ad) |
| Exclusive Position |
||
| Front Page Banner |
1 – 3 ADS |
$350 (per ad) |
| 4 – 6 ADS | $315 (per ad) | |
| 7 – 13 ADS | $301 (per ad) | |
| 14 – 26 ADS |
$294 (per ad) | |
| Download the Off-Campus rate card PDF: Off-Campus Rate Card | ||
The print edition of The Gazette offers both display and classified options.
- Display Ads are ads that appear anywhere on the pages of the paper. They usually include photos, graphics and variations in type size and selection. Display ads are priced according to the space they take up.
- Classified Ads are small word ads that run within a classified ad space. The type style and size are fixed. Classified ads are priced by word, with a 30 word default price and a cost per extra word over that default. An online version of the ad, included in the price, can be seen on the classified page.
Classified ad rates for 2016-2017
(Base rate is for 30 words)
| 1 - 3 ads | $8.35, 0.25 extra word |
| 4 - 8 ads | $7.70, 0.23 extra word |
| 9 - 12 ads | $7.15, 0.21 extra word |
| 13 - 20 ads | $6.60, 0.19 extra word |
| 21 - 34 ads | $6.05, 0.17 extra word |
| 35 - 50 ads | $5.50, 0.15 extra word |
| 51+ ads | $4.95, 0.15 extra word |
| short rate applies for cancelled ads | |
An online version of the ad, included in the price, can be seen on the classified page.
Classified ads with a corresponding event receive a calendar listing on the Gazette Events Calendar page as part of their listing.
What are the benefits of print advertising?
Most trusted
Even in this age of mass digital advertising, print media still is regarded as one of the most trusted sources for information. Consequently this also applies to advertisements within print media as print advertisements are trustworthy and honest than their online counterparts.
Quality engagement
Advertisers struggle with getting their message out to the public, and that is harder when there are more and more devices vying for our attention every day. Newspapers and similar printed media still hold our attention higher than any other format, with 60% of readers not consuming any other media at the same time as reading newspapers. Attention is an important role in advertising, as high levels of attention correlate with a higher advertising response rate, especially when coupled with the trust and authenticity that newspapers provide.
Sizing Your Ad
Gazette Print Advertisements are sold by width and depth, measured in columns and agate lines respectively (an agate line is 1/14”). An ad can be sized to accomodate your budget or you can pick from among the sizes illustrated. All ads include process colour and free design in the price.
Front Page Basebar
5x28
10.25"x2"
Full Page
5x220
10.25"x15.75"
3/4 Page
5x165
10.25"x11.75"
1/2 Page Horizontal
5x110
10.25"x7.875"
1/2 Page Vertical
4x140
8.1875"x10"
1/4 Page Horizontal
5x56
10.25"x4"
1/4 Page Vertical
2x140
4"x10"
1/4 Page Square
3x93
6.0625"x6.625"
1/8 Page Vertical
2x70
4"x5"
1/32 Page
1x35
1.75"x2.5"
Pricing Your Ad
Pricing varies depending on the number of ads being purchased. Process colour and free design are included in the price of all ads. Call or email Diana Watson, and a custom quote will be created. Please provide your full contact information including email.
Creating Your Ad
Creative design can be provided at additional cost. You can also submit artwork. Submitted artwork should follow these guidelines:
- Vector: Press-quality PDF preferred, AI
- Raster: TIFF, High-quality JPEG
- 300 DPI image resolution
- CMYK colour space
- All fonts embedded and vectors expanded
Deadlines
Ads should be ordered by noon one week prior to publication date.
Publishing Schedule
Our publishing schedule for the 2019-2020 academic year is currently under review.
Publishing Schedule
There is also a explanation of sizes and pricing formula available to download.
Ad Sizes and Pricing
Over 70 unique pick-up locations across Western campus and downtown London.
Can't see this map? Click here.
Connect your brand to students at Western!
Off-Campus Advertisers
If you are an off-campus business or organization looking to advertise with The Gazette, please contact our advertising specialist.
Advertising Office
Email: adoffice@uwo.ca
Gazette Advertising and Marketing Office
Room 263D
University Community Centre
Western University
London, ON, N6A 3K7
USC & Western Departments
If you are a Western department or organization looking to advertise with The Gazette, please contact our advertising department.
Dan Brown
Office: 519-661-3579Email: adoffice@uwo.ca
Gazette Advertising is an accredited business with the Better Business Bureau since 1985.
The Western Gazette Student Newspaper is not affiliated with F-Media (Free Media)
Western News no longer produces a print publication. To advertise to staff, faculty and students alike, please click here.
Current Western statistics can be found here: Facts & Figures 2016-2017
